Bollywood superstar Salman Khan is the brand ambassador for the inaugural Kho Kho World Cup 2025. Learn about the event’s details, significance, and global impact.
Salman Khan Announced as Brand Ambassador for Inaugural Kho Kho World Cup 2025
New Delhi: In a historic moment for Indian sports, the Kho Kho Federation of India (KKFI) announced Bollywood superstar Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup, scheduled to take place in New Delhi from January 13 to 19, 2025. The announcement was made during a special media event at the National Players Training Camp held at Jawaharlal Nehru Stadium. The event was graced by KKFI President Sudhanshu Mittal, General Secretary MS Tyagi, and members of the Indian men’s and women’s Kho Kho teams, along with their coaches.
Salman Khan’s Connection to Kho Kho
Salman Khan, an avid sports enthusiast, expressed his excitement about the event and shared his personal connection with the sport. Reflecting on his childhood memories, Salman spoke about playing Kho Kho during his early years, praising its energy and deep-rooted connection to Indian culture.
In a heartfelt video message, Salman said:
“Namaste India. I am proud to announce that I am the Brand Ambassador for the first-ever Kho Kho World Cup 2025! This is not just a tournament—it’s a tribute to India’s soil, spirit, and strength. Kho Kho encapsulates India’s legacy. All of us, including me, have played Kho Kho at one point in our lives.”
Salman emphasized the uniqueness of Kho Kho, calling it a “sport with non-stop action and relentless spirit” that resonates with the global audience. He further added:
“We have one mission—to make sure that the world goes Kho! Let’s come together and celebrate the soul of Kho Kho on the global stage.”
About the Kho Kho World Cup
The Kho Kho World Cup 2025 will bring together teams from across the globe in a celebration of India’s heritage sport.
- Dates: January 13–19, 2025
- Venue: New Delhi
- Participants:
- 21 men’s teams and 20 women’s teams
- Representing 24 nations
- Format: Week-long tournament featuring thrilling matches showcasing the agility, strategy, and determination that define Kho Kho.
A Spectacle for Global Audiences
This inaugural edition of the Kho Kho World Cup is set to be a grand spectacle, providing fans worldwide an opportunity to witness the thrill and excitement of this dynamic sport. The tournament aims to spotlight India’s cultural heritage while introducing Kho Kho to a global audience.
As KKFI President Sudhanshu Mittal stated:
“The Kho Kho World Cup is not just about competition; it’s about honoring a sport that is deeply ingrained in India’s history. With Salman Khan as the brand ambassador, we hope to inspire a new generation to embrace and celebrate this game.”
Salman Khan: A Perfect Choice for Brand Ambassador
Salman Khan’s immense popularity and love for sports make him the ideal ambassador to promote Kho Kho on a global stage. His involvement adds star power to the event, ensuring widespread attention and enthusiasm among fans both in India and abroad.
By associating with the World Cup, Salman is helping to bridge the gap between traditional Indian sports and modern global audiences. His charisma and dedication to promoting Indian culture align perfectly with the vision of KKFI.
India’s Vision: Taking Kho Kho to the World
The Kho Kho World Cup represents a significant step in the global expansion of the sport. While Kho Kho has traditionally been seen as a grassroots Indian game, its dynamic nature and fast-paced action have begun capturing attention worldwide.
The tournament is not only an opportunity to showcase India’s prowess in the sport but also to foster cultural exchange and sportsmanship among participating nations.
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A Legacy in the Making
As the countdown to January 13 begins, excitement is building for the inaugural Kho Kho World Cup. With Salman Khan as the face of the event, the KKFI’s mission to make “the world go Kho” is gaining momentum.
Fans, players, and sports enthusiasts are gearing up to witness history in the making, as Kho Kho steps onto the global stage with a tournament that promises adrenaline, skill, and cultural pride.
The Kho Kho World Cup 2025 is more than just a sporting event; it’s a celebration of India’s cultural roots and sporting spirit. Salman Khan’s association as brand ambassador adds a new dimension to the tournament, ensuring it receives the recognition it deserves. As the world prepares to experience Kho Kho on an international platform, this historic event is poised to leave an indelible mark on global sports.
Inputs From The Hans India
