On July 8, 2025, Mahindra & Mahindra set the Indian automotive market abuzz with the launch of the XUV 3XO REVX, a special edition lineup of its popular sub-compact SUV. Priced from ₹8.94 lakh (ex-showroom), the REVX series introduces three petrol-only variants—REVX M, REVX M(O), and REVX A—designed to deliver a compelling mix of bold styling, turbocharged performance, and feature-rich interiors at an accessible price point. With its striking design, advanced technology, and a 5-star Bharat NCAP safety rating, the XUV 3XO REVX aims to solidify Mahindra’s dominance in the fiercely competitive sub-4-meter SUV segment.
A Bold New Chapter for the XUV 3XO
Mahindra’s XUV 3XO has already carved a niche as the company’s fastest-selling SUV, crossing the 1 lakh sales milestone within a year of its debut. The REVX series builds on this success, offering buyers a fresh take on the compact SUV with enhanced aesthetics and premium features at a more affordable price than higher trims. The tagline “Different is In” resonates through the REVX’s unique styling, positioning it as a standout choice against rivals like the Tata Nexon, Maruti Suzuki Brezza, Hyundai Venue, Kia Sonet, and the newly launched Skoda Kylaq.
The REVX lineup is strategically priced to attract a broad audience, with the base REVX M variant undercutting the XUV 3XO MX2 Pro by ₹60,000 while offering additional features. The top-spec REVX A, equipped with the powerful 1.2L TGDi engine, brings premium technology within reach, slashing the entry price for this engine by approximately ₹83,000 compared to the AX5L trim. This value-driven approach makes the REVX series a game-changer for buyers seeking style, performance, and safety without breaking the bank.
Striking Design and Customization
The XUV 3XO REVX commands attention with its bold exterior tweaks, setting it apart from the standard lineup. A body-coloured grille gives it a sleek, almost electric vehicle-like appearance, while black wheels—16-inch steel with black covers for REVX M and M(O), and 16-inch alloys for REVX A—add a sporty edge. The dual-tone paint scheme, standard across all variants, offers five vibrant colour combinations: Tango Red, Everest White, and Galaxy Grey with a black roof, and Nebula Blue and Stealth Black with a grey roof. Distinctive REVX badges further enhance its exclusive appeal.
The SUV retains the XUV 3XO’s compact yet muscular proportions, measuring 3990 mm in length, 1821 mm in width, and 1647 mm in height (with ski rack), with a 2600 mm wheelbase. Its 201 mm ground clearance ensures versatility on varied terrains, while the 364-litre boot space and 42-litre fuel tank cater to practical needs. The LED DRLs and halogen projector headlamps (bi-LED projectors for REVX A) elevate its modern aesthetic, making it a head-turner on city streets and highways alike.
Turbocharged Performance
The XUV 3XO REVX is all about delivering an exhilarating drive. It offers two petrol engine options tailored to different driving preferences:
- REVX M and M(O): Powered by a 1.2L mStallion TCMPFi turbo-petrol engine, producing 110 hp and 200 Nm of torque. Paired with a 6-speed manual transmission, it delivers a claimed fuel efficiency of 18.89 kmpl (ARAI), ideal for cost-conscious buyers who still crave a spirited drive.
- REVX A: Equipped with the more potent 1.2L mStallion TGDi turbo-petrol engine, churning out 129 hp and 230 Nm of torque. Available with a 6-speed manual or 6-speed automatic transmission, it boasts an impressive 20.1 kmpl (ARAI), blending power with efficiency.
The absence of diesel variants aligns with the growing demand for petrol-powered SUVs in the sub-compact segment, offering buyers a refined and punchy driving experience. The responsive handling, combined with all-disc brakes and a robust suspension, ensures the REVX is as fun to drive as it is practical.
Feature-Packed Interiors
Step inside the XUV 3XO REVX, and you’re greeted by a dual-tone black leatherette cabin that exudes sophistication. Mahindra has packed the REVX variants with features to rival pricier competitors, ensuring a premium experience at every price point:
- REVX M: Includes a 10.25-inch infotainment touchscreen, 4-speaker audio system, steering-mounted controls, height-adjustable driver’s seat, rear seat armrest with cupholders, keyless entry, and follow-me-home headlights.
- REVX M(O): Adds a single-pane sunroof, electronically adjustable ORVMs, and a one-touch-down driver-side power window for added convenience.
- REVX A: Elevates the experience with a panoramic sunroof (largest in its class), dual 10.25-inch screens (infotainment and digital instrument cluster), wireless Android Auto and Apple CarPlay, dual-zone climate control with rear AC vents, built-in Alexa with Adrenox Connect, a 6-speaker audio system, cruise control, auto headlights, auto wipers, reverse camera, tyre pressure monitor, and leather-trimmed steering and gear knob.
While the REVX series skips advanced features like Level 2 ADAS or a 360-degree camera (available in higher AX5L and AX7 trims), it strikes a balance between affordability and premium appeal, making high-end tech accessible to a wider audience.
Uncompromising Safety
Safety is a cornerstone of the XUV 3XO REVX, with all variants earning a 5-star Bharat NCAP rating for adult and child occupant protection. Standard safety features include:
- Six airbags
- Electronic Stability Control (ESC)
- ISOFIX child seat mounts
- All-disc brakes
- Hill hold assist
These features, combined with a robust chassis, make the REVX a reliable choice for families and urban commuters alike. The inclusion of a tyre pressure monitor in the REVX A variant adds an extra layer of confidence for long drives.
Competitive Edge
The XUV 3XO REVX enters a crowded sub-4-meter SUV market, but its combination of bold styling, powerful engines, and value-driven features gives it a strong edge. The Tata Nexon offers a similar safety rating and diesel option, but its base variants lack the REVX’s feature density. The Maruti Suzuki Brezza and Hyundai Venue are fuel-efficient but trail in terms of turbo performance. The Kia Sonet matches the REVX’s premium interiors, but its pricing can climb higher for comparable features. The Skoda Kylaq, a recent entrant, is a close rival, but the REVX’s panoramic sunroof and dual-tone styling give it a distinct flair.
Mahindra’s focus on affordability is evident in the REVX’s pricing strategy. By offering the TGDi engine in the REVX A at a lower price than the AX5L, Mahindra ensures premium performance is no longer exclusive to top trims. The dual-tone design and feature upgrades also appeal to younger buyers seeking a personalized, Instagram-worthy ride.
Market Impact and Availability
The XUV 3XO’s rapid sales success underscores Mahindra’s knack for understanding Indian buyers. The REVX series is poised to accelerate this momentum, targeting urban professionals, young families, and first-time SUV buyers. Bookings are open online and at Mahindra dealerships, with deliveries expected to commence shortly after the launch.
For those eager to experience the REVX’s bold style and turbocharged thrills, Mahindra’s official website (auto.mahindra.com) offers detailed specifications and test-drive bookings. With its unbeatable value proposition, the XUV 3XO REVX is not just a car—it’s a statement of individuality and performance in India’s bustling SUV market.
Last Updated on Wednesday, July 9, 2025 5:35 pm by Munnuru Sai Karthik
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