Top 10 AdTech Startups in India - Hyderabad Newswire

India’s AdTech sector is rapidly evolving, driven by innovative startups leveraging technology to transform advertising and marketing. Here, we highlight ten standout AdTech startups making significant strides in revolutionizing the Indian advertising landscape.

1. InMobi

InMobi, founded in 2007 and headquartered in Bengaluru, is a global leader in mobile advertising technology. It provides end-to-end advertising solutions for brands, marketers, and app developers, offering a platform for personalized and engaging mobile ads.

ASPECT	DETAILS
Founded	2007
Headquarters	Bengaluru
Services	Mobile advertising, marketing solutions
Reach	Global
Innovation	AI-driven ad personalization

Details of InMobi in the table

InMobi has been at the forefront of mobile advertising, offering innovative solutions that help brands connect with their audiences through personalized and engaging ads. Its AI-driven platform ensures targeted advertising, maximizing ROI for marketers.

Also read: Top 10 HealthTech Startups in India

2. Affle

Affle, established in 2005 and based in Gurugram, is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements, and transactions through relevant mobile advertising.

ASPECT	DETAILS
Founded	2005
Headquarters	Gurugram
Services	Mobile marketing, app development
Focus	Consumer intelligence, mobile ad tech
Specialization	User engagement, acquisition

Details of Affle in the table

Affle provides comprehensive mobile marketing solutions using its consumer intelligence platform. It helps brands drive user engagement and acquisition through targeted mobile advertising campaigns.

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3. MoEngage

MoEngage, founded in 2014 and headquartered in Bengaluru, is a leading customer engagement platform. It helps brands deliver personalized experiences across various channels such as mobile, email, web, and messaging.

ASPECT	DETAILS
Founded	2014
Headquarters	Bengaluru
Services	Customer engagement, marketing automation
Key Feature	Omnichannel personalization
Innovation	AI-driven insights and analytics

Details of MoEngage in the table

MoEngage empowers brands to create personalized engagement strategies across multiple channels, enhancing customer experiences and driving conversions through AI-driven insights and analytics.

Also read: Top 10 InsurTech Startups in India

4. AdPushup

AdPushup, launched in 2014 in New Delhi, is an ad revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, and ad layout optimization.

ASPECT	DETAILS
Founded	2014
Headquarters	New Delhi
Services	Ad revenue optimization, A/B testing
Key Feature	Header bidding, layout optimization
Focus	Maximizing publisher revenue

Details of AdPushup in the table

AdPushup helps publishers maximize their ad revenue through advanced optimization techniques. Its platform uses automated A/B testing and header bidding to enhance ad performance and increase revenue.

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5. CleverTap

Summary

CleverTap, founded in 2013 and based in Mumbai, is a customer retention platform that helps brands retain users and drive engagement through personalized marketing campaigns and real-time analytics.

ASPECT	DETAILS
Founded	2013
Headquarters	Mumbai
Services	Customer retention, real-time analytics
Key Feature	Personalized marketing campaigns
Focus	User retention, engagement

Details of CleverTap in the table

CleverTap’s customer retention platform enables brands to create personalized marketing campaigns based on real-time analytics, helping them retain users and enhance engagement.

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6. Xapads Media

Xapads Media, established in 2008 in Noida, is a programmatic advertising platform that offers end-to-end digital advertising solutions. It provides services like video advertising, display ads, and native advertising.

ASPECT	DETAILS
Founded	2008
Headquarters	Noida
Services	Programmatic advertising, video ads
Key Feature	End-to-end digital solutions
Innovation	Data-driven targeting

Details of Xapads Media in the table

Xapads Media offers comprehensive programmatic advertising solutions, leveraging data-driven targeting to deliver effective video, display, and native ads.

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7. AdWyze

AdWyze, founded in 2017 and headquartered in Bengaluru, is an AI-driven ad optimization platform that helps businesses automate and optimize their ad campaigns across multiple channels, including Google, Facebook, and Instagram.

ASPECT	DETAILS
Founded	2017
Headquarters	Bengaluru
Services	Ad optimization, campaign automation
Key Feature	Multichannel ad management
Focus	AI-driven optimization

Details of AdWyze in the table

AdWyze simplifies ad campaign management by providing AI-driven optimization across multiple advertising platforms, ensuring maximum ROI for businesses.

Also read: Top 10 TravelTech Startups in India

8. Vserv

Vserv, founded in 2010 and based in Mumbai, is a leading mobile marketing platform that offers data-driven advertising solutions. It specializes in targeting users with personalized ads based on their behavior and preferences.

ASPECT	DETAILS
Founded	2010
Headquarters	Mumbai
Services	Mobile marketing, data-driven ads
Key Feature	Personalized ad targeting
Focus	Behavioral advertising

Details of Vserv in the table

Vserv’s mobile marketing platform leverages data to deliver personalized ads, enhancing user engagement and driving conversions through targeted advertising strategies.

Also read: Top 10 InsurTech Startups in India

9. AdElement

AdElement, launched in 2016 in Pune, is an AI-powered advertising platform that focuses on creating dynamic and personalized ads for display and social media campaigns. It uses machine learning to optimize ad performance in real-time.

ASPECT	DETAILS
Founded	2016
Headquarters	Pune
Services	Display ads, social media campaigns
Key Feature	AI-powered ad creation
Innovation	Real-time performance optimization

Details of AdElement in the table

AdElement creates dynamic and personalized ads using AI, ensuring optimal performance for display and social media campaigns through real-time optimization.

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10. Simpli5d Technologies

Simpli5d Technologies, established in 2013 and headquartered in New Delhi, is a digital advertising company known for its innovative fraud prevention solutions. Its proprietary technologies ensure ad viewability and prevent ad fraud, enhancing the effectiveness of digital campaigns.

ASPECT	DETAILS
Founded	2013
Headquarters	New Delhi
Services	Digital advertising, fraud prevention
Key Feature	Ad viewability, fraud detection
Focus	Campaign effectiveness

Details of Simpli5d Technologies in the table

Simpli5d Technologies provides innovative solutions to prevent ad fraud and ensure viewability, making digital campaigns more effective and trustworthy.

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Frequently Asked Questions (FAQs) about AdTech startups in India

What is an AdTech startup?

An AdTech startup is a company that utilizes technology to improve advertising and marketing processes. These startups often develop platforms or tools to automate ad buying, optimize ad placement, analyze ad performance, and deliver targeted advertising to specific audiences.

How do AdTech startups benefit advertisers?

AdTech startups benefit advertisers by providing tools and platforms that automate and optimize ad campaigns, ensuring better targeting and higher ROI. They help advertisers reach the right audience with personalized messages, track ad performance in real-time, and prevent ad fraud.

Are AdTech startups regulated in India?

AdTech startups in India are subject to regulations and guidelines that govern digital advertising practices. These regulations ensure transparency, data privacy, and the ethical use of consumer data in advertising.

How can I trust the services offered by AdTech startups?

AdTech startups often adhere to industry standards and best practices to ensure the quality and reliability of their services. Users can check for certifications, partnerships with reputable organizations, and customer reviews to gauge the trustworthiness of an AdTech startup.

What are some key trends in the AdTech industry in India?

Key trends in the AdTech industry in India include the rise of programmatic advertising, the use of AI and machine learning for ad optimization, increased focus on mobile advertising, and the development of advanced fraud prevention technologies.