Top 10 BeautyTech Startups in India

India’s BeautyTech sector is booming, driven by innovative startups leveraging technology to transform the beauty and personal care industry. Here, we highlight ten standout BeautyTech startups making significant strides in revolutionizing the Indian beauty landscape.

1. MyGlamm

MyGlamm, founded in 2015 and headquartered in Mumbai, is a direct-to-consumer beauty brand that offers a wide range of makeup, skincare, and personal care products. It uses technology to provide personalized beauty solutions and an engaging shopping experience through its app and website.

ASPECT	DETAILS
Founded	2015
Headquarters	Mumbai
Services	Makeup, skincare, personal care products
Innovation	Personalized beauty solutions, virtual try-ons
Reach	Nationwide

Details of MyGlamm in the table

MyGlamm combines technology and beauty, offering personalized beauty solutions and a seamless shopping experience. Its app features virtual try-ons, helping customers find the perfect products for their needs.

Also read: Top 10 AdTech Startups in India

2. Purplle

Purplle, established in 2012 and based in Mumbai, is an online marketplace for beauty and personal care products. It provides a diverse range of products, from skincare and haircare to fragrances and cosmetics, along with user reviews and personalized recommendations.

ASPECT	DETAILS
Founded	2012
Headquarters	Mumbai
Services	Beauty and personal care marketplace
Key Feature	Personalized recommendations
Focus	Wide product range, user reviews

Details of Purplle in the table

Purplle offers a comprehensive online platform for beauty and personal care products, featuring personalized recommendations and user reviews to help customers make informed choices.

Also read: Top 10 HR Tech Startups in India

3. Nykaa

Nykaa, founded in 2012 and headquartered in Mumbai, is a leading e-commerce platform for beauty, wellness, and fashion products. It provides a wide range of products, expert advice, and engaging content to enhance the shopping experience.

ASPECT	DETAILS
Founded	2012
Headquarters	Mumbai
Services	Beauty, wellness, fashion e-commerce
Key Feature	Expert advice, engaging content
Innovation	Omnichannel presence

Details of Nykaa in the table

Nykaa is a prominent e-commerce platform offering a vast selection of beauty and wellness products. It enhances customer experience through expert advice, engaging content, and an omnichannel presence.

Also read: Top 10 FashionTech Startups in India

4. Plum Goodness

Plum Goodness- Top 10 BeautyTech Startups in India

Plum Goodness, established in 2013 and based in Mumbai, is a beauty and skincare brand focused on providing natural and eco-friendly products. It uses technology to develop products that are free from harmful chemicals and suited for different skin types.

ASPECT	DETAILS
Founded	2013
Headquarters	Mumbai
Services	Natural beauty and skincare products
Focus	Eco-friendly, chemical-free
Innovation	Tech-driven product development

Details of Plum Goodness in the table

Plum Goodness offers natural and eco-friendly beauty products, leveraging technology to develop safe and effective skincare solutions for various skin types.

Also read: Top 10 Mobility Startups in India

5. Sugar Cosmetics

Sugar Cosmetics, launched in 2015 in Mumbai, is a beauty brand that offers high-quality makeup products. It uses technology to provide a personalized shopping experience, including virtual try-ons and shade finders.

ASPECT	DETAILS
Founded	2015
Headquarters	Mumbai
Services	Makeup products
Key Feature	Virtual try-ons, shade finders
Focus	High-quality, affordable makeup

Details of Sugar Cosmetics in the table

Sugar Cosmetics combines technology with beauty, offering virtual try-ons and shade finders to help customers find the perfect makeup products.

Also read: Top 10 FoodTech Startups in India

6. VLCC

VLCC, founded in 1989 and headquartered in Gurgaon, is a well-established wellness and beauty brand that offers a range of services and products. It integrates technology into its wellness programs, providing personalized health and beauty solutions.

ASPECT	DETAILS
Founded	1989
Headquarters	Gurgaon
Services	Wellness, beauty services, and products
Key Feature	Personalized wellness programs
Innovation	Tech-integrated health solutions

Details of VLCC in the table

VLCC integrates technology into its wellness and beauty services, offering personalized health and beauty solutions to enhance overall well-being.

Also read: Top 10 TravelTech Startups in India

7. Vanity Wagon

Vanity Wagon, established in 2018 and based in New Delhi, is an online platform specializing in clean and green beauty products. It focuses on providing safe, toxin-free beauty solutions and educating customers about sustainable beauty practices.

ASPECT	DETAILS
Founded	2018
Headquarters	New Delhi
Services	Clean beauty products
Focus	Toxin-free, sustainable beauty
Key Feature	Educational content

Details of Vanity Wagon in the table

Vanity Wagon offers a curated selection of clean beauty products and educates customers on sustainable beauty practices through its online platform.

Also read: Top 10 Mobility Startups in India

8. Wow Skin Science

Wow Skin Science, launched in 2014 and headquartered in Bengaluru, is a beauty brand that offers natural and effective skincare, haircare, and wellness products. It leverages technology to ensure product quality and efficacy.

ASPECT	DETAILS
Founded	2014
Headquarters	Bengaluru
Services	Skincare, haircare, wellness products
Key Feature	Natural ingredients, tech-driven quality
Focus	Product efficacy, customer satisfaction

Details of Wow Skin Science in the table

Wow Skin Science provides natural skincare and wellness products, using technology to ensure high quality and efficacy for its customers.

Also read: Top 10 FashionTech Startups in India

9. Juicy Chemistry

Juicy Chemistry, founded in 2014 and based in Coimbatore, is a beauty brand specializing in organic and handcrafted skincare products. It uses technology to maintain product integrity and transparency in its ingredient sourcing.

ASPECT	DETAILS
Founded	2014
Headquarters	Coimbatore
Services	Organic skincare products
Key Feature	Handcrafted, transparent sourcing
Focus	Product integrity, organic beauty

Details of Juicy Chemistry in the table

Juicy Chemistry offers organic and handcrafted skincare products, focusing on maintaining product integrity and transparency in its ingredient sourcing.

Also read: Top 10 HR Tech Startups in India

10. SkinKraft

SkinKraft, established in 2017 and headquartered in Hyderabad, is a personalized skincare brand that uses AI to develop customized skincare regimens for individuals based on their skin type and concerns.

ASPECT	DETAILS
Founded	2017
Headquarters	Hyderabad
Services	Personalized skincare
Key Feature	AI-driven customization
Innovation	Custom skincare regimens

Details of SkinKraft in the table

SkinKraft uses AI to provide personalized skincare solutions, creating customized regimens based on individual skin types and concerns.

Alao read: Top 10 AdTech Startups in India

Frequently Asked Questions about BeautyTech startups in India

What is a BeautyTech startup?

A BeautyTech startup is a company that utilizes technology to innovate in the beauty and personal care industry. These startups often develop digital platforms, apps, or devices to offer personalized beauty solutions, enhance shopping experiences, and provide high-quality beauty products and services.

How do BeautyTech startups benefit consumers?

BeautyTech startups benefit consumers by providing personalized beauty solutions, virtual try-ons, and expert advice, enhancing the overall shopping and self-care experience. They offer convenient access to a wide range of high-quality beauty and personal care products.

Are BeautyTech startups regulated in India?

BeautyTech startups in India are subject to regulations and guidelines that ensure the safety, efficacy, and quality of beauty and personal care products. These regulations are overseen by government bodies such as the Central Drugs Standard Control Organization (CDSCO) and the Bureau of Indian Standards (BIS).

How can I trust the quality of products offered by BeautyTech startups?

BeautyTech startups often adhere to industry standards, obtain necessary certifications, and conduct thorough quality testing to ensure the safety and efficacy of their products. Users can also check for user reviews, ratings, and feedback to gauge the reputation of a BeautyTech startup before making a purchase.

What are some key trends in the BeautyTech industry in India?

Key trends in the BeautyTech industry in India include the rise of personalized beauty solutions, the use of AI and machine learning for product recommendations, increased focus on clean and sustainable beauty, and the development of virtual try-on and AR technology to enhance shopping experiences.